Growing Together, Rising Higher

AgriRise

2026

Aligning Stakeholders to Strengthen
Philippine Agriculture

July 25, 2026 9:00 – 12:30 PM Online Webinar

Regular registration rate P700

What's on the agenda

8:45 AM

Opening

Registration

9:00 AM

Opening

Welcome from the Organiser

9:10 AM

Opening

Welcome from the Chair

9:10 AM

Keynote

Where the Real Opportunities Are

Know where real opportunities in agriculture are already emerging — and how even small players can position themselves to participate, compete, and grow.

  • Priority crops, high-demand markets, and sectors where the Philippines already has a competitive edge
  • Moving from “what I can produce” to “what the market will pay for”
  • How cooperatives, clusters, and aggregation unlock volume and bargaining power
  • Positioning for long-term growth across multiple cycles — not just one harvest
9:30 AM

Keynote

Between Farm and Market: Where Value Gets Lost

The Philippines does not lack supply or demand — but too often, the value chain fails to connect them in a way that benefits farmers.

  • Where the value chain breaks down: production planning, aggregation, logistics, and market linkage
  • What happens when coordination fails: timing mismatches and regional imbalances
  • What has worked in practice: rescue buying and direct linkage initiatives
  • Moving from reactive fixes to structured, scalable systems
9:50 AM

Panel Discussion

The Missing Middle: Why Filipino Agripreneurs Struggle to Scale

Many agripreneurs are doing the work — but remain stuck because the system between farm and market is fragmented and inconsistent.

  • The real gaps in post-harvest handling, logistics, financing, and market linkage
  • Why effort alone does not lead to scale
  • The disconnect between small producers and large buyers
  • How cooperatives and aggregation transform small players into credible market participants
10:25 AM
☕ Break
10:35 AM

Session

What the Market Will Pay For — and What It Will Sustain

Global demand is shifting toward higher-value products shaped by expectations around consistency, traceability, and sustainability.

  • What global buyers are actually looking for today — sustainability and traceability as non-negotiables
  • Why short-term profit opportunities collapse, and how to identify demand that lasts
  • Aligning crop selection and post-harvest handling with real market demand
  • How small and mid-scale agripreneurs can enter higher-value markets without overextending
11:10 AM

Panel Discussion

From Harvest to System: Building Agribusinesses That Actually Last

Many agripreneurs can produce — but far fewer can build systems that consistently deliver value across cycles, markets, and changing conditions.

  • The shift from selling harvests to building repeatable, system-driven agribusinesses
  • Structuring relationships with farmers, buyers, and partners for consistency
  • Reducing risk across the cycle: demand volatility, price swings, and operational gaps
  • Integrating sustainability and long-term planning without sacrificing profitability
11:45 AM

Interactive

Q&A in Breakout Rooms

12:10 PM

Closing

From Insight to Action

  • Key takeaways from all sessions
  • Call to action

Php 700

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